Work From Home: Top Overseas Marketing Roles This Week | 2 January 2025

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📋 3 Must-Apply Marketing Roles This Week

🥇 Marketing Lead - Blockchain & DeFi

Company: Clearmatics
Location: Remote
Type: Full-Time

About Clearmatics:
Clearmatics is redefining financial market infrastructures with decentralized solutions. As the Marketing Lead, your focus will be on the Autonity Project—a Layer 1 blockchain enabling decentralized derivatives clearing.

The Role:
Take charge of all marketing efforts for Autonity. From crafting go-to-market strategies to managing community engagement, you’ll drive growth, visibility, and brand awareness in the blockchain and DeFi spaces.

Key Responsibilities:

• Develop and execute innovative go-to-market strategies.

• Lead Autonity’s growth across platforms like Discord, X, Medium, and Telegram.

• Launch campaigns and partnerships to amplify Autonity’s presence.

• Use data-driven insights to refine and optimize marketing efforts.

• Build engagement with highly technical blockchain and DeFi communities.

What They’re Looking For:

• 5+ years in blockchain or DeFi marketing, with a proven growth track record.

• Expertise in Layer 1 blockchains, DeFi, and derivatives projects.

• Strong analytical skills to build data-driven strategies.

• Ability to engage and grow niche technical audiences.

• Proactive, results-driven mindset with exceptional project management skills.

Why Join Clearmatics?

• Work on cutting-edge blockchain technology with the Autonity Project.

• Collaborate with a skilled, passionate remote-first team.

• Lead impactful strategies in the rapidly growing DeFi space.

🔗 Learn More and Apply

🥈 Head of Brand

Company: Growe
Location: Remote (Worldwide)
Type: Full-Time

About Growe:
Growe is building impactful brand strategies to drive growth and engagement globally. As the Head of Brand, you’ll lead strategic initiatives to elevate brand awareness, manage innovative campaigns, and guide brand marketing efforts across all channels.

The Role:
Take charge of Growe’s brand presence. You’ll define strategies, lead the Brand Team, and manage campaigns that drive awareness and growth in both established and new markets.

Key Responsibilities:

• Create and implement strategic brand marketing plans.

• Oversee digital and event-based brand campaigns.

• Manage the Brand Team with clear objectives and measurable outcomes.

• Effectively allocate budgets to maximize impact.

• Align brand messaging with cross-functional teams and partners.

• Explore and execute new brand activation opportunities.

What They’re Looking For:

• 5+ years of experience in brand marketing, with proven success.

• 1+ year in a leadership position (Lead or Head roles).

• Experience entering new markets and building brand awareness.

• Familiarity with affiliate marketing (a plus).

• Strong communication, analytical, and multitasking skills.

Why Join Growe?

• Work with a supportive, goal-driven team.

• Focus on measurable results in a fast-paced, innovative environment.

• Join a culture that embraces challenges as opportunities to grow.

🔗 Learn More and Apply

🥉Creative Strategist

Company: Automattic (Tumblr)
Location: Remote (Worldwide)
Type: Full-Time
Salary: $120,000 - $180,000 USD

About Automattic:
Automattic is the company behind WordPress.com, Tumblr, WooCommerce, and other leading platforms, with a mission to democratize publishing and commerce for everyone. We’re a fully remote team with 1,700+ Automatticians in 92 countries, driven by a shared passion for building a better web.

The Role:
As a Creative Strategist, you’ll leverage your deep understanding of Tumblr’s culture and audience to craft innovative storytelling strategies for advertisers. You’ll work closely with brands, agencies, and internal teams to develop creative concepts, deliverables, and campaigns that position Tumblr as an essential channel for advertisers.

Key Responsibilities:

• Develop big ideas and creative tactics based on internet culture and audience insights.

• Build communications that reflect Tumblr’s unique, quirky brand identity.

• Design decks, assets, and marketing materials to support sales efforts.

• Collaborate with creators and manage custom campaign assets.

• Evangelize Tumblr as an organic and paid media channel to brand advertisers.

What They’re Looking For:

• 5-8 years in creative strategy roles (social media, agencies, or studios).

• Deep knowledge of Tumblr, internet culture, and social media trends.

• Strong skills in communication, storytelling, and creative tools like Photoshop and video editing.

• Comfortable in a fast-moving, evolving environment with multiple deadlines.

Why Join Automattic?

• Work in a global, fully remote team with open vacation policies.

• Enjoy competitive pay and benefits regardless of location.

• Be part of a company committed to open-source values and inclusivity.

🔗 Learn More and Apply

👥 How I Generate 20-60K Targeted Views per Reddit Post

~ Brought to you by The Growth Archive 📥

1/ Identify Key Subreddits

First, figure out the best subreddits where your target audience hangs out.

Here are 2 subreddits that have had the best results for my marketing case studies and examples so far:

• r/Entrepreneur

• r/SaaS

I use Gummysearch (affiliate link) to identify which subreddits are trending so I can find opportunities to post content and comment in the right places, similar to how I use Reddit discussions to create blog posts.

2/ Catchy Titles Matter

80% of your success is in your post's title. I've seen big differences in how many people click based on the title alone, and If a post doesn’t hit 1000 views in the first hour, I usually delete it and try a new title the next day.

• Your title needs to bring emotions/curiosity(Either including common/Influential names, $$MRR updates, or targeted experiences)

• It is personalized for that specific community.

Constantly experiment with different titles. Think of yourself as the end user looking for content to read on Reddit.

2.1/ Story-Style Title

'John Deere’s 118-Year-Old Content Marketing Strategy'

Why does this have a viability factor?

• Everyone knows John Deere.

• 118-year-old content marketing sounds like a 'shock' factor.

• 118 years old and still going means that the strategy has longevity.

2.2/ Guide-Style Title

'Here’s Why You Should Gamify Your SaaS Like ProdPad'

Why does this have a variability factor in R/SaaS?

• The title is targeted specifically for the SaaS community.

• 'Gamify' sounds like a unique topic that is not often discussed.

• 'Here's why you should' potentially suggests that reading this might make the end user feel smarter.

2.3/ Case Study Style Title

‘How the First Human Elevator Got Its Early Sales’

• Insight into the early origins of a widely used product.

• Curiosity to see how it got its first sales.

3/ Preview Text

• Your preview text needs to share the inputs and no signs of ‘self-promotion’ by adding external links to your product/website.

• It needs to guide users to click and continue reading the entire post.

4/ Body Text

• Use pictures to keep people interested. I like to include links in my images that subtly point to my website or social media.

  
  

  Example’s Of Soft-Promoting In Your Images

• Reddit likes 'long-form' content, so prioritize detail content, but do not add 'fluff' to make it look longer. Every sentence should provide value.

• Naturally, link to your site, ensuring it’s relevant to your writing. The easiest way to self-promote with a high upvote % is to link to your site’s blog ‘to find more content like this.’

5/ Engagement

• Respond to every comment you get, but save 2-3 comments to reply to in 3 hours.

• When the upvotes and replies slow down, comment under these unchecked ones. This will keep the post ‘hot,’ and more people will find your post.

Over time, you will determine when the subreddit members are most active and optimize your post times accordingly. I usually post only when the R/entrepreneur has around 1000 active members.