Work From Home: Top Overseas Marketing Roles This Week For South Africans | 21 February 2025

📋4 Must-Apply Marketing Roles This Week

📢 B2B Marketing Manager @ Colibri Group

📍 Full-time | Remote | Open to South Africans

Colibri Group is a leader in online professional education, serving over one million professionals annually. They seek a B2B Marketing Manager to drive demand generation through Account-Based Marketing (ABM), develop multi-channel campaigns, and create sales enablement materials.

What You’ll Do:

✅ Lead ABM strategies to engage high-value target accounts.
✅ Execute multi-channel B2B marketing campaigns (email, LinkedIn, webinars, partnerships).
✅ Develop thought leadership content like case studies & whitepapers.
✅ Support sales teams with marketing assets and strategic insights.

What We’re Looking For:

• 3+ years in B2B marketing, with ABM or demand-gen experience.

• Strong knowledge of content marketing & lead generation.

• Experience in healthcare, education, or enterprise sales cycles is a plus.

Why Join Colibri Group?

💻 100% remote role in a rapidly growing company.
📈 Cross-functional exposure with Sales & Product teams.
🚀 A growth-focused company culture with professional development.

🔗 Apply Here

🚀 Marketing Lead @ Ethena Labs

📍 Full-time | Remote | Open to South Africans

Ethena Labs, a DeFi protocol on TON, seeks a Marketing Lead to drive crypto marketing initiatives, manage content, and engage the community.

What You’ll Do:

✅ Execute marketing campaigns across Twitter, Discord, & Telegram.
✅ Oversee community engagement & content creation.
✅ Coordinate AMAs, Twitter Spaces, & live events.
✅ Track marketing performance and optimize strategies.

What We’re Looking For:

• Experience in crypto/DeFi marketing.

• Strong project management & campaign execution skills.

• Understanding of DeFi yield mechanics & blockchain ecosystems.

🔗 Apply Here

📩 Email Marketer @ Plane

📍 Full-time | Remote | Open to South Africans

Plane is an open-source project management platform that is rapidly growing as an alternative to Jira, Asana, and ClickUp. It seeks an Email Marketer to manage drip campaigns, newsletters, and user engagement.

What You’ll Do:

✅ Build & optimize email nurture sequences, newsletters & win-back campaigns.
✅ Track email metrics & implement A/B testing to improve engagement.
✅ Collaborate with growth & product teams to convert leads into customers.
✅ Maintain email list hygiene & improve deliverability.

What We’re Looking For:

• 3-5 years in B2B SaaS email marketing.

• Hands-on experience with email automation tools.

• Strong copywriting & conversion-focused messaging skills.

Why Join Plane?

📈 Fast-growing SaaS startup disrupting the project management space.
🌎 Fully remote team with a collaborative culture.
🚀 High-impact role driving revenue through email marketing.

🔗 Apply Here

📱 Social Media Manager @ Patchstack

📍 Full-time | Remote | Open to South Africans

Patchstack, a WordPress security provider, hires a Social Media Manager to create engaging content, manage social accounts, and drive community engagement.

What You’ll Do:

✅ Manage & grow social media channels (Twitter, LinkedIn, TikTok, YouTube).
✅ Create video & graphic content to drive engagement.
✅ Repurpose content into memes, posts, and interactive campaigns.

What We’re Looking For:

• Experience in social media marketing & content creation.

• Strong video editing & design skills.

• A creative thinker who stays on top of social media trends.

🔗 Apply Here

🚜 John Deere's 118-year-old content marketing strategy

~ Brought to you by The Growth Archive 📥

John Deere, a talented blacksmith, moved to Illinois in 1836 after the New England economy crashed.

This is where he opened up the historical blacksmith shop in Grand Detour.

He noticed that he was getting work from many farmers in that area.

They all seemed to have a recurring problem.

Their cast-iron plows were ineffective in the sticky soil of the Midwest Prairies.

The soil tended to clump up on the plow's blade, requiring the farmer to stop every few minutes to clear it.

So Deere got to work and designed a new steel plow.

The smooth texture of the steel blade would not allow the soil of the Great Plains to stick as the cast iron did.

John Deere did not invent the steel plow. However, he was one of the few plow makers who borrowed ideas and established a process to perfect the plow in the ideal region.

This was an immediate success.

He generated more and more leads by hosting a live demonstration.

Crowds gathered to witness its effectiveness.

Nothing attracts a crowd like a crowd.

Expansion and Growth:

The success of his plow led to the establishing of a factory along the Mississippi River, as John wanted to leverage this for power and transport facilities.

‍The business thrived. He produced 10,000 plows annually.

Farmers spread the word, and he became renowned for its high-quality products.

John's Legacy Continued:

After John Deere's passing, his son Charles, at just 16, took control of the business.

He went on to guide the company for 46 years.

What he did in 1895 changed his business forever.

This is the year he introduced "The Furrow,"

This magazine was given to customers from every John Deere branch for free.

At first, the magazine directly advertised all his products.

However, Charles realized that a more practical approach would be to provide farmers with an accurate, unbiased source of information with minimal promotional content.

Rather than pushing the focus on selling John Deere’s equipment through direct marketing like everyone else.

They focused on the farmers themselves.

It worked exceptionally well.

And by 1912, there were over 4 million readers.

This content-centric approach of offering valuable farming insights and news marked a shift from traditional marketing strategies.

This strategy nurtured trust and loyalty among farmers with its content, positioning John Deere as a trusted authority in the agricultural sector.

Modern Relevance:

Even today, with a strong readership, "The Furrow" remains a crucial part of John Deere's marketing strategy.

“The Furrow currently has more than 550,000 readers in North America, most of which are existing John Deere customers.

Readership surveys conducted by John Deere have found that "40% of readers read every single word - including ads - in every single issue, a number that equates to roughly 25 million impressions each year.”

“We keep hearing these stories about papers dying,” he said. “But in surveys of our readers, we’re told 80 percent still prefer paper to electronic—regardless of their demographic.”

John Deere's story is a powerful example of customer-focused innovation and the enduring power of community-building through relevant content. It demonstrates that genuinely understanding and catering to your audience's needs can create a lasting legacy.

Learn about your audience and solve their problems with extremely valuable content. They will eventually turn to you as the major brand for advice and become loyal customers.

As John Deere mentions:

“The Furrow is a portal into a brand that people feel passionately about—to the level that kids are wallpapering their rooms with our tractors.”

You just don’t run across that every day.